Sub Saharan Africa lead in the number of mobile money deployments at 132 compared to global of 252. Out of the 866 million registered accounts, 395 million are in Sub Saharan Africa. 145 million active accounts versus 298 million globally, USD 1.7 billion in transactions volume versus 2.4 billion globally and 26.8 billion in transaction value versus 40.8 billion globally (4).

From tradition to technology: The evolution of sports betting in South Africa

As of the current date, South Africa has over 30 online sports betting sites that have been licensed and approved by their relevant provinces. Technological innovations have been instrumental in shaping the evolution of sports betting in South Africa. The development of sophisticated betting platforms and mobile betting apps in league with the Betway app has revolutionised how bettors engage with sports events. These apps offer a seamless betting experience, providing real-time odds, live streaming of events and instant transaction processing.

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This collaboration further embeds Betway within the nation’s sports culture, associating the brand with excellence and national pride. For simpler transactions, the betting site should preferably handle ZAR (South African Rand) or another preferred currency in South Africa. Furthermore fair should be the minimal deposit and withdrawal quantities, so enabling bettors to engage irrespective of their means. The governments of several African countries have already passed regulatory acts which offer further hope for future developments and reforms taking place on the continent. So, in a world of endless possibilities for future prosperity and continuous technological growth, we should note that it was only a matter of time before Africa became a tempting prospect for iGaming companies looking to expand. Each site has its strengths, like betting live during the fight or options to cash out.

A 2011 report found that online gambling should be made legal, but this has still not happened. There have been repeated promises from the South African government and Trade and Industry Ministers that online gambling in the form of casino games such as poker will be made legal. The Gambling Act of 1965 officially banned all forms of gambling except betting on horse racing. Towards the end of the 1970s casinos started operating in the independent areas called homelands. Only native South Africans lived in these areas and most weren’t able to access such establishments. Figures from 1995 such there were as many as 2000 illegal casinos operating in the country.

Nevertheless, there are a few references that give us a satisfying backstory. Marshalls World of Sport is a National Group, suggesting people’s betting on Horse Racing, local or international sport and Lucky Numbers. Relates to various typesof gambling conducted online including poker, slot games, bingo and others. These gamesare influenced more so by probabilities with significantly less ability to analyse the game.

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Prior to 1996, all gambling in South Africa was illegal except for betting on horse races. The Constitution then established that gambling and wagering were legally competent, and so it became necessary to coordinate matters on a provincial and national level. The Legal LandscapeThe legality of sports betting in South Africa is a relatively recent development. While horse racing betting has been a constant for decades, the National Gambling Act of 2004 opened the doors for a wider range of sports to be included. In Uganda, the regulatory online gambling act was promulgated as the Lotteries and Gaming Act was released in 2016. And although there are no actual stipulations that actually refer to online gambling, the legalisation of sportsbooks has been formally licensed by the Ugandan National Gaming Board.

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Check out the table on this page and follow the links to the bookmaker you wish to join. Complete the registration process and once you’ve fulfilled the requirements you’ll have free bets in your account. Online betting in South Africa has never been more dynamic and rewarding with our betting platforms. If you’ve already submitted your documents you can email to check the status of your account. The Association is governed by a board of up to 9 elected directors who meet at least once every two months to formulate and approve policy for implementation.

• One morning I sat at a machine with the hope of winning but instead lost R5 000 in 2 hours.
• The evolution of sports betting in South Africa from tradition to technology underscores the dynamic nature of the industry and its adaptation to changing times.
• Whether it’s table tennis, darts, mixed martial arts, or the rise of celebrity boxing bouts, all have attracted growing interest from punters.
• Right up until 1996, any punters wanting to gamble on horse racing had to do it at the track.
• Predominant online betting platforms such as the Betway app emerged as a convenient and accessible alternative to traditional brick-and-mortar establishments.
• More and more sites followed and now you can enjoy slots also on PalaceBet, YesPlay as well as brand-new LulaBet.
• This not only provided a safe and controlled environment for people to bet on horse racing, but it also generated significant tax revenue for the government.

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As part of our analysis of the online gambling sector in Africa, we find it necessary to elaborate on the great role live casino games have played in the expansion of the industry throughout the continent. “The rise of AI in sports betting is particularly focused on gambling controls; limiting customer exposure to risk at an individual level. It switches our player protection approach from reactive to proactive, and allows players to receive the intervention they need in real time, not after the fact. AI features in sports betting have real-time interaction triggers, generated when the system’s AI identifies increased risk factors in a player’s behaviour. Roulette, which has been traditionally popular in land-based casinos, is now growing online. It is now the most popular casino game by revenue and players typically bet much larger amounts than other types of casino games, around R250 per bet.

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Borrowers tend to be young urban males with 54% in Kenya and 64% in Tanzania. The most common reasons for the digital credit borrowing given by the participants is household needs and business purposes put at 35% and 37% respectively in Kenya and 37% and 31% respectively in Tanzania. 47% of respondents paid a loan late in Kenya compared to 56% in Tanzania. Three African countries make up the largest chunk of legal gambling activity in Africa.

However, many iGaming betting companies decided to abandon this market once the government threatened to introduce an additional 20% tax on casino stakes, as the prospect of investing in an unstable market was by no means appealing. Software developers are developing sports betting features that focus on personalisation where your previous betting performance will be taken into account using recommendation engines. This helps punters make better informed decisions based on their betting and improves the whole sports betting experience.

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It’s critical, therefore, that operators in the sector keep up with these trends and advancements. “While South Africa has always been a sporty nation, its international sporting profile has probably never been higher and this is especially true for women’s sports,” says Chelin. In addition, using special deals for South Africans can increase the value of your bets. Kickboxing and Muay Thai, with their emphasis on striking and aggressive exchanges, tend to produce more exciting and unpredictable fights, offering different betting opportunities.

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• However, not every well-known bookmaker offers its services on the continent.
• Particularly if you want to cash out your gains, quick withdrawals and deposits are also absolutely vital.
• We currently have over 15 digital platforms in South Africa, Kenya, Zimbabwe, Botswana And Nigeria and we reach millions of monthly unique youth visitors every month.
• Individuals, internet service providers, casino sites and banks processing payments for online gambling are risking a R 10 million fine or 10 years of imprisonment.
• These days the best online betting sites do not only offer you sports and lotteries to bet on.

The main provider is the WCGRB, Western Cape Gambling and Racing Board, but there are actually a licensing board located in each province. So far, there are 32 licensed online websites at which South Africans can gamble legally. No additional tax is taken from a recreational better, because betting winnings are not seen as an income. Further laws were passed in 2010 that made online gambling on servers located outside of the country illegal. Unless the gambling website offered other online gambling services as well as sports betting.

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The rise of mobile apps and the ability to bet from smartphones have revolutionized the industry. Whether on the go or from the comfort of their home, many South African gamblers nowadays would rather use their cell phones to make bets. Optimizing betting sites for mobile usage can help to guarantee a seamless betting experience by means of simple navigation.

By focusing on these areas, Betway has not only captured a significant market share but also set a benchmark for excellence in the competitive world of online betting. In a bold move to expand its influence and footprint in Africa, Afrirent Holdings, a renowned investment company led by Senzo Tsabedze, is venturing into the vibrant gaming, lottery, and betting market of West Africa. With a history of success and a strong presence in South Africa, Afrirent Holdings is now setting its sights on the exciting opportunities offered by the dynamic entertainment sector in the West African region. Right up until 1996, any punters wanting to gamble on horse racing had to do it at the track. After 1996, it became possible for players to gamble online and horse betting is becoming increasingly popular in South Africa.

• Now, the company is leveraging its expertise in gaming and entertainment to introduce new and exciting offerings to consumers in West Africa, catering to the evolving needs and preferences of the market.
• More and more sportsbook operators now offer betting apps to really cater for their customers.
• Stay tuned for the latest odds, betting tips, previews, and reviews of all the major sporting events taking place.
• Whether on the go or from the comfort of their home, many South African gamblers nowadays would rather use their cell phones to make bets.
• Software developers are developing sports betting features that focus on personalisation where your previous betting performance will be taken into account using recommendation engines.

After examining the surge in mobile credit and the rise of sports betting we put forth the conclusion that the digital credit has been an enabler to the growth of sports betting has in East Africa. This is because digital credit has enabled ease of access to funds which the borrowers then use for their digital gambling. This is inferred in that the average customer profile of sports betting is young people especially men who are also the most active on digital credit platforms (11).

There are some very strict rules in place regarding online betting in South Africa. In the past things were a little difficult because the rules that form part of the National Gambling Act were not altogether clear. Different bookmakers will offer different odds on the same event, so it pays to compare before placing your bet. Some of the most popular include horse racing, soccer, tennis, athletics, cricket, and rugby.

Online gambling is prohibited if practiced through a South African based platform. It is uncertain whether this type of gambling will ever become legal in South Africa. The more you know about the sport, the better your chances of making a successful bet. For beginners who are just starting to devote their time to betting, betting tips are available on the Internet. Parimatch also contributes to the development of betting in Africa – on the bookmaker’s website you can easily find information on how to bet and win every day.

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• Play roulette, blackjack or baccarat against live dealers and enjoy a thrilling betting experience.
• Get this delivered to your inbox, and more info about our products and services.
• This narrative explores Betway’s journey, highlighting key milestones and strategies that have solidified its position in the South African market.
• The country has come through a couple of steps in betting legalization in the country.
• Betway is recognized as one of the premier online betting platforms for UFC enthusiasts in South Africa.
• Currently, South Africa is by far the most developed online betting market on the continent, with several financial experts expecting its gross revenue to surpass $2.3-billion by the end of 2022.
• Of particular importance for South Africa has been the rise of mobile sports betting apps.
• The main goal of the game is to create a hand nearer to 21 than the dealer’s hand.

Betway’s platform is praised for its intuitive design and a robust mobile application, ensuring a seamless betting experience. Globally, betting and gambling activity, particularly in sport, is on the rise. In July 2024, the group launched the Aviator casino game in SA through its KingMakers unit. The game, created by Spribe, now has more than 5-million monthly active players worldwide and is growing in popularity locally. Interestingly, there has been rapid growth in the popularity of darts, especially in 2023.

Trends that will shape South Africa’s online betting landscape in 2024

From humble beginnings rooted in horse racing wagering to the digital age of online betting platforms and mobile apps, the journey reflects the convergence of tradition and innovation. As the industry continues to evolve, stakeholders must embrace technological advancements while prioritising responsible gambling practices to guarantee a safe and enjoyable betting experience for all. The evolution of sports betting in South Africa has been influenced by changes in regulatory frameworks and legislation. The legal landscape underwent significant transformations, with the legalisation of online sports betting in 2004 under the National Gambling Act. This legislative change provided a regulatory framework for operators to offer online betting services, encouraging competition and innovation in the market.

In 1965, the Gambling Act prohibited diverse types of sports betting except for horse racing. Horse racing was considered more like a sporting activity than a betting one. The country has come through a couple of steps in betting legalization in the country. As a regulatory authority, we play a pivotal role in fostering responsible gambling practices, protecting vulnerable individuals, and promoting a fair and transparent gaming environment. In Mark Tipping’s experience, most online betting frauds can only be realised once payment is made to the fraudster.

As Afrirent Holdings enters the West African market, it is focusing on responsible gaming practices and community engagement, demonstrating its commitment to making a positive impact in the region’s gaming and entertainment sector. With a reputation for excellence and a dedication to social responsibility, Afrirent Holdings aims to create value, foster economic development, and empower local communities in West Africa. On the assumption of pretty recent research 60 million locals of SA in the age group of 18 – 40 are active sports gamblers.

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The South African Responsible Gambling Foundation (SARGF) provides Free and Confidential Treatment and Counselling to those affected by Problem Gambling and their immediate family members. We also educate South Africans about the potential harmful effect of problem gambling and responsible gambling. “The online betting space has changed dramatically over the years, but its evolution is far from over,” says Chelin. “American sports have seen a steady rise in interest in South Africa with events like the Basketball African League and the NFL Experience bringing fans closer to these sports.

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Many of the same technologies that have helped spread awareness around sports betting have also made it more accessible and convenient to participate in. Online sports betting has advanced considerably in the last three decades since it first began to gain traction. There has been rapid growth of women punters regularly betting in recent years, growing from 20% of new acquisitions in 2021 to 40% in 2023. Football is by far the most popular sport to bet on for South Africans, although there has been little growth in popularity in recent years. The sport has shown to bring unity in a diverse country, draw out deep emotion for the supporters and players and the national side has won the Webb Ellis Cup a record four times! The game was played in South Africa as early as 1860 and has since been woven into the countries fabric.

The South African sports betting and lottery industry is legal and regulated under the National Gambling Act of 2004. Introduction of gambling legislation into the law, saw the creation of several regulatory and control organizations in the country. The primary responsibility of such organizations is to ensure safety in the industry. As well as to uphold and maintain the image of the South African gambling industry on a global level. Sports betting operators require a valid license to operate in the country. Such licenses are issued by the Provincial Licensing Authorities, one per province.

There is no ‘one size fits all’ when it comes to choosing the right online betting site. Each site has its pros and cons and it all comes back to your individual preferences. Our team has put together extensive reviews to support your research so that you can make the right choice. Go through our list of Best Betting Sites, compare and then pick the one that feels right.

All this has afforded me a supportive recovery from an otherwise deadly compulsion. But we need to make sure that we aren’t just taking what has worked in Europe and simply transplant it into the South African marketplace. There needs to be a consideration for the local audience, what they want to bet on and how they will make use of our platform” concludes Chelin. “Technology will keep driving advancements and will keep changing the way people think about and engage with the sector.

By simply clicking a few buttons most people with a mobile money account are able to request for a micro loan which is credited to their mobile money accounts from the various service providers. Providers of mobile money credit in both countries are many with the likes of MShwari, KCB MPesa, Equity Eazzy, Tala, MCoop Cash and Branch being among the popular ones. Within a few seconds the borrowers are credited the money after accepting the terms and conditions of the loan. In Kenya 54% of active mobile money users have an outstanding mobile money loan while the figure is 60% in Tanzania.

This OTP is usually sent to the account holder’s mobile number, thus making it difficult for fraudsters to transact with stolen credit cards. Ultimately, sports betting in South Africa is like any other, but will boil down to your preference. Given the rapid expansion of the Internet across the continent and its good availability, the football fan base and audience in other sports continues to grow. The main focus of betting is among young people under the age of 25, most of whom, moreover, are unemployed and see betting as an opportunity to get good winnings.

For more trusted bookmakers please also see our full bookmaker listing on Best Betting Sites. Despite rising costs of living and economic pressures, gambling has gained popularity, particularly due to the widespread use of mobile phones and internet access. Advertising from betting companies further fuels this trend, increasing participation within this demographic. South Africans place more than  R1 trillion in bets annually, with R700 billion spent on sports betting alone.